When you own your absolutely own independent heating and air conditioner company the one thing you need to think about is promotion. By promoting the heating and air conditioner company you own you will get your clients and make it work. One idea you should do is to build a website. If you have a website for your independent heating and air conditioner company you will have more people find you and inquire about heating and air conditioner home services. The other thing you can do is to advertise on local cable through your cable system. This can get a little costly however it is well worth it. Radio is also another option to advertise your heating and air conditioner home services that you provide. This is a bit cheaper than cable stations on the cable. The cost can be low if you advertise on small local radio. I have done all of the above with my heating and air conditioner company and it has worked out pretty well for me. By having the promotion I am able to get the buyer base that I need. It has kept me in company for several years now and I am still going strong today with no risk of having to close my independent heating and air conditioner company in the slightest. It was tough at first, however once I promoted my local and independent heating and air conditioner company I was able to legitimately get things going for myself.